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Impactful marketing SMS: it’s all in the timing

James Scott

September 19 2018,
James Scott

Timing is everything. Just in time. Right place at the right time. A stitch in time saves nine.

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This is a guest post from James Scott of Text Marketer

We all know that timing is imperative to lots of things, and none more so than marketing messages.

Depending on what the content of your marketing message is, what you are selling or promoting, there are more effective times to send those messages than others.

No one will want to be woken up in the middle of the night to hear about your new menu. Likewise, no one wants to buy a pizza at 9:30am (normally!). So it’s really important that you think about the timing of your message.

Ask yourself these two important questions:

  1. What will your customers be doing at the time they receive your message?
  2. Is the content of your message appropriate for the time you are sending it?

When it comes to food, we all know there are typically three meals in the average day, so depending what you’re promoting you’ll be safe sending in and around those times. 

However extensive research by Text Marketer lifts the lid in much greater detail on the best and most popular times to send, to ensure your marketing text messages really hit the spot.

Best time

The best time of day for restaurants to send marketing messages, regardless of the day of the week, is between 5pm and 6pm.

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Best day

The best day of the week to send marketing messages is Saturday, with Friday the second best.

Weekdays

Between 3pm and 6pm seems to be the sweet spot for restaurants sending messages during the week. Just about when our minds turn to what’s for dinner and our taste buds start tingling, or we start to make plans for what we are going to have.

Weekends

At the weekend the results don’t vary too much, however there is a slightly earlier time that seems popular and successful, and that is between 11am - 12pm. A spot of weekend lunch somewhere is appealing to many.

Test test test

Your most effective days may differ depending on your business and customers, so it’s important to test and see what time and day works best for you.

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James Scott is a Digital Marketer at Text Marketer. He is passionate about all things marketing and has an extensive knowledge of SMS marketing. James has worked closely alongside big brands to implement and manage SMS campaigns.

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