The perfect Christmas present for every hospitality venue is more bookings. The festive season offers more opportunities for venues to boost revenue than any other time of year, so it’s crucial that your reservations system is optimised.
Get a greater share of the festive spend
Last year, UK consumers spent £491 million in hospitality venues over the Christmas period. How much of this huge amount will be coming your way? Watch our webinar to discover how to get more bookings by:
Adjusting your auto check-out settings to make tables bookable as soon as possible
Communicating offers and promotions through the right channels
Using feedback tools to finetune your offering and re-engage customers in the new year
What’s on the agenda?
Why is Christmas so important for hospitality venues?
Reviewing all availability
Calculate what service frequency and booking options are right for you.
Optimising booking settings
Modify your advanced booking times and auto check-out settings to maximise yield.
Perfecting your Christmas package
Sell your Christmas theme with branded emails – to large groups as well as couples.
How to select the channels that won’t cannibalise your profits.
Ensure all your staff, including new starters, are experts with your booking system.
Never miss a booking
Analyse the gaps in your current system and explore the options to accept every booking request.
Asking for personalised feedback
Solicit feedback based on what each customer ordered – perfecting data for tempting them back in the quiet months after Christmas.
How Mitchells & Butlers drove increased booking and greater revenue by reviewing their processes.
David is Commercial Director of Zonal’s SaaS division – Marketing Technologies. Having spent the early part of his career in the hospitality industry with management positions at Manchester United Corporate Hospitality, Ramada Hotels and Tenpin, David has a genuine passion and understanding for the challenges faced by industry operators.
For the past ten years, David has held senior sales leadership roles at VC-backed SaaS and restaurant tech companies, including most notably four years spent at online bookings company and restaurant marketplace - Bookatable (formerly Livebookings) - progressing from UK Sales Manager to Sales Director, responsible for a large UK-wide team.
Anna-Marie Mason is Director of Brand Marketing for Mitchells & Butlers, which sees her responsible for marketing and brand strategy and development across Mitchells & Butlers varied brand portfolio including Browns, Miller & Carter, Harvester and Toby Carvery among others. Prior to her five years at Mitchells & Butlers, Anna-Marie held several senior marketing and operations leadership roles for retail and leisure giants including LA Fitness, Walgreens Boots Alliance and Game Digital.