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Food for Thought

New ideas and advice to help you improve the operation, turnover, and connectivity of your dining sites.

Zonal’s new research uncovers the latest booking trends

Olivia FitzGerald

February 21 2018,
Olivia FitzGerald

The combination of new technology and rapidly shifting customer trends means it’s more important than ever that hospitality operators are smart in how they capture and use data.

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The latest GO Technology report from Zonal and CGA offers some fascinating insights into how data can help attract customers with carefully targeted special offers.

Download the full report to learn more, such as:

  • 48% of women are ‘always’ or ‘often’ influenced by special offers when choosing a restaurant
  • 51% of the UK would be willing to exchange personal information to receive tailored offers
  • 47% of ‘social aficionados’ are influenced by special offers when choosing a new restaurant to visit

 

Zonal - GO Technology report - February 2018 

Industry Research, Technology

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