Whether it’s a rehearsal dinner, hendo, or Christmas party, hosting a group booking at your restaurant, pub or bar is a chance to attract many first-time diners, giving you a valuable opportunity to make a lasting impression.
It goes without saying, that group bookings are an extremely effective way to fill your venue and add significant additional revenue - if done right.
We’ve pulled together five top tips on how to make it more memorable for your guests, whilst highlighting the best that your restaurant has to offer:
Give your party bookers enquiry options
45% of consumers prefer to make their booking online – compared to 20% who prefer the telephone. So, ensure your party planning experience is consistent on both booking channels - give your event organisers the option to select a range of dates on your online booking widget – just as they would on the phone.
It’s hard enough trying to get a group of people together, so why not make it easier for them by providing a range of date options if one particular date is not available. It gives them the opportunity to enquire for another day and ensures you don’t miss out on large party revenue.
Party packages and extras
With the shift towards customers seeking ‘experiences’ in the last 12 months, diners now want more than just a meal. So why not make it special and upsell party packages? Your guests get the benefit of your team’s wisdom, and you get to upsell extras such as a birthday cake or drink packages. Diners have a better experience and it gives you the opportunity to boost your profitability. It’s a win-win!
Take pre-orders electronically ahead of the party
Organising menu options for a party of eight or more can be a huge hassle for the party planner and the venue. With guests unsure of what they ordered and kitchen staff having to accommodate a large number of orders all at once, the outcome can be a stressful and time-consuming situation for all concerned.
A way to overcome this headache is to take pre-orders electronically ahead of when the party arrives. Zonal’s Events & Pre-Order solution allows customers to log in to a guest portal where they can view menus and pre-order their food and drink prior the booking. What’s more, they can also pre-pay for their meal, saving everyone time working out what their meal costed. This not only reduces the time hungry diners are waiting for their meal but also helps turn your tables quicker and reduces the pressure on the kitchen staff. Again, it’s a win -win for everyone.
Deposits are used to help reduce no-shows, especially for larger bookings where a no-show could be extremely damaging for your restaurant. With staff potentially unsure about the amount of deposit that has been paid and not being able to automatically reduce the deposit amount from the bill at the end of the night, paying and managing deposits can be a painstakingly monotonous task for both the party guests and the venue staff.
Our restaurant ordering system, Events & Pre-Order allows you to manage deposits electronically. You can send out deposit reminders and deadlines to guests allowing them to pay their share of the deposit, which is then automatically redeemed at the till, saving everyone the hassle of trying to remove the deposit amount off the final bill at the end of night.
A French term for the final touch, guests love it when there are little details and touches to make them feel special. With EPoS integration, you can connect customer spend and data giving you a detailed picture of each customer, so if they ordered a bottle of champagne the last time they visited, you could suggest it when they are in for another visit!
Party bookings can give you big returns if done right. Why not take our short checklist to help identify how well your existing set-up can cope with large parties bookings.Take checklist