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David Charlton

October 19 2017,
David Charlton

The hospitality industry is inherently tied to trends in the wider world – a good example being the unstoppable rise of smartphones resulting in the ability to order using a mobile device.


From an operational standpoint, one of the most significant and important trends is the move to cloud-based solutions, which are delivering measurable benefits to many pubs and restaurants.

From good to great

If your business is already superb at what it does, cloud technology can make a good thing even better. By moving some of your infrastructure to the cloud you can:

  • Reduce hardware and software costs
  • Cut maintenance and training costs
  • Introduce the ability to scale your solution up or down according to demand
  • Providing a vital back-up of your bookings data

The good news is that up-front costs are usually minimal, ongoing costs are often through a monthly subscription, and the right solution enables you to take full advantage of available technologies in the industry.

Are your IT systems holding your hospitality business back? >>

Reasons to head for the cloud

For example, you might want to move at least some of your EPoS system to mobile devices such as tablets. Or you might want to integrate different data sources to provide detailed analysis of:

  • Occupancy
  • Yield
  • Customer behaviour
  • Inventory management
  • Marketing effectiveness

Life in the cloud can also help you to make it easier for your employees to schedule shifts by checking rotas electronically.

Making the switch

For many pubs and restaurants, the first step is to migrate reservations and waiting lists to the cloud. Such a move can enable customers to check availability and book online or via their mobile, and it can be used to offer last-minute availability in the event of cancellations or unexpected lulls.

It can also send automated reminders to help prevent the dreaded no-shows that blight many businesses’ balance sheets.

In many cases, the IT manager can then make a strong case for moving more operations online, especially when it comes to data integration. That can deliver incredibly detailed insights into occupancy and even individual customers’ behaviour, can identify more efficient use of resources, and can even lead to more aggressive booking windows by identifying just how long a table of X people will be occupied.


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