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March 6 2020,


Every business wants to attract new customers, but not every business realises the importance of the customers they already have. Research shows that it takes seven new customers to equal the value of one repeat customer. Yet, most companies spend the majority of their marketing money on the customers they don’t have yet rather than on the ones they do.

One of the most effective ways to increase customer loyalty is through a personalised loyalty programme. But where do you start from? How do you implement a loyalty scheme that’s right for you and your customers?

Download our latest guide to find out more about:

  • The importance of loyalty programmes in customer retention.
  • The different types of loyalty programmes that you can run.
  • The difference that demographics can make when running a loyalty programme.
  • How McManus pubs have worked with Zonal on launching a successful loyalty programme.


Loyalty & retention, eGuide

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